Rice Bull Riding Co was founded in 1997 and has grown to be the largest of its kind in the Midwest. Adding several new events each year. 2019 we were selected nationally to perform 19 events in Saudi Arabia. Our company is operated by Dave, Christina, and their son Dalton. All our events are professionally sanctioned by the CBRA (Central Bull Riders Association) as of 2017.
We are a full-service family-operated Bull Riding Company located in Medford Wisconsin and Highlandville Missouri. With over 100 bulls in our network, we are able to hand-select the perfect set of bulls for all event levels, all the way to award-winning PBR bulls. We offer the best in entertainment for your entire family. This is NOT A RODEO! This will be action-packed top-ranked Professional Bull Riding from start to finish. Besides the best Bull Riding action possible you will be entertained by the best comedy with our specialty acts. Witness high-quality Bull Riding & Free Style Bull Fighting. Many of our events may also feature Barrel Racing and Mutton Busting (kids sheep riding). Dave Rice brings his personal experience to each performance. With numerous years of experience as a Bull Rider and a World Finals Qualifier Dave Rice strives to continue to make each performance the best possible